Joico believe healthy hair is happy hair. Joi runs thru everything they do and everything they make. At Joico, each and every product innovation is created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter.

Joico’s tagline is “the joi of healthy hair”. It’s a a message that communicates positive emotion and unparalleled science. It’s more than just a promise, it’s a guarantee.